2025 Shipper Pulse Report: What shippers really think
We surveyed nearly 100 shippers to understand what drives their decisions and frustrations. Price matters—but service, communication, and back-office ease matter more. The partners who stand out are the ones who reduce friction and make shipping smoother from quote to collections.
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This resource includes:
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The top reasons shippers choose and drop freight providers
Common back-office pain points that quietly kill partnerships
What to fix in your collections process to keep relationships strong
Why it matters
Two-thirds of shippers say reliability matters more than price when choosing brokers and carriers. That means your sales outreach needs to spotlight consistency, not just cost. This report gives you a clear look at what shippers expect in 2025—and where brokers and carriers can stand out. Whether you're building new relationships or protecting key accounts, the insights here are built for action.
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