They are making more money, elevating expectations, and pumping new life into our supply chain infrastructure.
Freight brokers need to stay up-to-date with industry trends and consider whether they are operating as efficiently and effectively as possible. Brokerages with a growth mindset are transitioning to a SmartBroker model in the face of unprecedented challenges within the freight and logistics industry.
A SmartBroker is a modern freight broker that makes use of an integrated tech stack. They are experts with a growth mindset who leverage that tech for operational excellence - creating deep relationships. And they are comfortable with change, not only embracing the industry transformation, but actively pursuing it.
Shippers, now more than ever, are looking for reliable brokers to build long-term relationships with, and freight brokers who are quick to adopt this new methodology will be the ones who ultimately win out against those that fail to adopt and evolve. And it's the SmartBroker, the modern, forward-thinking freight broker that utilizes a freight tech stack and prioritizes efficiency, transparency, and customer satisfaction in their operations – that will win these shippers’ hearts.
Increased efficiency:
Utilizing integrated tech stack and data analytics tools, SmartBrokers optimize routes and negotiate premium rates with carriers, resulting in increased efficiency and cost savings for their clients. A SmartBroker might use real-time traffic data to select the most efficient route for a shipment, a Freight Payment System to streamline and manage the payment & invoicing of carriers & shippers, or an integrated TMS to automate certain aspects of the booking and dispatch process.
Improved transparency:
SmartBrokers prioritize transparency in their operations, providing timely (and automated) status updates and information to their customers and carriers. When all parties have a clear understanding of the shipping process, it helps to build trust and establish long-term partnerships that are profitable for everyone.
Enhanced customer satisfaction:
A user-friendly platform and effective communication is table stakes today. SmartBrokers are able to deliver a seamless and efficient shipping experience that exceeds the expectations of their clients. The increase in customer satisfaction creates loyalty, as well as helps to establish a stronger reputation in the industry.
Greater adaptability:
SmartBrokers are agile and flexible, with the ability to quickly adapt to new technologies and changing customer needs. The natural desire to stay ahead of the curve and respond to shifts in the market helps ensure that they are operating as efficiently and effectively as possible.
Increased competitiveness:
By embracing the principles of a SmartBroker, freight brokers can differentiate themselves from traditional brokers and digital marketplace brokerages, positioning themselves as leaders in the industry. This helps to attract new customers and build long-term partnerships with like-minded shippers and carriers, leading to increased competitiveness and success. Utilizing an integrated tech stack and data analytics tools, SmartBrokers optimize routes and negotiate premium rates with carriers, resulting in increased efficiency and cost savings for their clients. A SmartBroker might use real-time traffic data to select the most efficient route for a shipment, a Freight Payment System to streamline and manage the payment & invoicing of carriers & shippers, or an integrated TMS to automate certain aspects of the booking and dispatch process.
SmartBrokers differentiate themselves from traditional brokers and digital marketplace brokerages as responsive and modern partners for shippers – offering an unparalleled customer service from blending new business technology with human professionalism.
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Congratulations Dale Prax, CEO of Direct Expedite, as the winner of the 2022 SmartBroker of the Year award. This award honors the Denim customer who demonstrated the SmartBroker mindset of continuous improvement and growth in the previous year.
Nominations for the 2023 SmartBroker of the Year award will open later this year. Learn more here and register for updates on the award process and ceremony.
